Along with being a graphic designer, I am also a co-founder of an award-winning clothing brand labàdienà. I am behind almost everything from visual identity to clothing or website design. Launched in 2012, labàdienà has won multiple awards and participated in a range of contemporary fashion trade shows throughout Europe. labàdienà brand produces a variety of well design contemporary street apparel created to last.
labàdienà is an archaic Lithuanian word, which means “good day” and is used to greet people in a polite manner. This notion inspires our brand to complement pagan mythology with urban aesthetics while encouraging communication.
Once a man met the Sun, the Wind and the Cold. He said labàdienà to them. The Sun, the Wind and the Cold argued which of them was addressed. They caught him and asked. The man told he greeted the Wind. Then the Sun began to heat, the Cold began to freeze, but the Wind saved the man.
All the products, ranging from hats to sweaters or coats, are locally hand crafted and perfected using the highest quality materials.
Labàdienà was co-created by me and Rapolas Vosylius in 2012. Since then labàdienà has won multiple awards and participated in a range of contemporary fashion trade shows throughout Europe.