Identity for a
NEWMAN is a contemporary music and arts festival, positioning itself at the clash of human nature and modern technology. Analyzing how contemporary media extends and redefines a human being, NEWMAN’s visual presence is charged with the intersection of the natural and the synthetic. Along with vivid and dynamic graphic elements, NEWMAN's visual narrative cuts through the mundanity of a world overloaded with messages. It is bold, explorative and compelling. NEWMAN’s visual identity project, based on ever-changing and mutating collages was kindly supported and sponsored by Shutterstock.
Festival's visual communication was largely based on encouraging people to look for a mythical and unknown being called NEWMAN. Only after purchasing the ticket one would get to know that the new man he was looking for is himself.
Set in a forest, surounded by natural lakes, NEWMAN hosted performers from across the world, putting a post-club experience at the top of festival’s conceptual agenda.